Project: Brand identity, flagship store and website

Complete brand identity design and art direction of related materials, web design and store POS materials. Co-designer of flagship store layout and design.

Project for a new organic Sicilian olive oil company. The branding needed to encompass the company’s ideals of the natural, healthy and tradtionally grown olives used in their premium extra virgin olive oil. The website and other materials all needed to have a family company feel and premium materials. Features such as the textured cream paper used for the print materials are designed to add to their client experience.

Work involved:

- Research and ideas generation into marketplace
- Brand identity and guidelines
- Photography and illustration
- Design and art direction of company website, leaflets, stationery and product packaging

Design of email marketing campaigns for Tesco Direct, Tesco Books, Tesco Diets & Tesco Clothing.